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Our Company

Beautiful Nature

Our Values

INTEGRITY

Conducting business with transparency, honesty, and fairness in all transactions.

COLLABORATIONS

Building strong relationships with clients and partners through open communication and mutual trust.

EXCELLENCE

Committing to the highest standards of quality and performance in every aspect of our service.

INNOVATION

Embracing advanced technology and creative solutions to enhance efficiency and effectiveness.

SUSTAINABILITY

Promoting environmentally friendly practices and supporting sustainable agriculture to protect our planet.

Meet our Team.

Nigel Cropp

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Director Europe &  Middle East

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Russell Cooper

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Director Americas &

Africa

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Kasim Learbuch Butt

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Director

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Louis C. Toulemonde

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Director Asia Pacific

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Mohammad Ali Qamar

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General Manager Pakistan

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Join Our Team

Location
Position
Team Meeting
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Stoney River

WestBridge Links

We connect you with high-quality commodities from around the globe. Our products are sourced from trusted farmers and suppliers across Southeast Asia, Africa, South America, and Europe. We ensure the best quality at competitive prices, tailored to your specific needs.

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Cargo Ship

Smart Commodity Trading

At West Bridge Links, we are more than just a commodity trading firm. We are a boutique operation that prides itself on delivering personalised, high-quality service and building meaningful relationships with our clients and partners. Our mission is to optimise the way commodities are traded by making the process transparent, efficient, and fair for all stakeholders involved.

Spacious Office

The Boutique Company Advantage

In a market segment dominated by large corporations, West Bridge Links is a boutique firm dedicated to providing personalised attention to each client.
We take the time to understand your individual needs and tailor our solutions accordingly.
Our bespoke approach ensures that our clients receive the highest level of attention, with solutions designed specifically to meet their requirements. We offer agility and flexibility that larger corporations cannot match. We can quickly adapt to market changes, ensuring you remain competitive and well-positioned.

Stang-up Meeting

Building Close Relationships

We work direct. We believe in building strong, enduring relationships. With our network of clients and producers, we foster trust and collaboration, leading to open communication and more effective problem-solving. 

Vineyard

Innovation and Creativity

We envision a world where trading is transparent, efficient, and fair. We are not constrained by the bureaucratic processes typical of large corporations. This freedom allows us to lead in innovation and creativity to implement solutions and strategies swiftly and effectively. By leveraging advanced technology, we develop a market strategy where quality products reach global markets without the unnecessary costs and complexities associated with traditional trading methods.

Our Vision.

As part of our commitment to transparent and fair trading, we strive to help buyers find quality products closer to their destination, thereby lowering costs and lead time, and increasing sustainability. 
We empower farmers to adopt more organic and environmentally friendly approaches and to promote clean agriculture, equipping them with the necessary solutions. As a result, we are able to offer buyers and manufacturers access to clean, sustainable goods, helping them generate healthy and more profitable products.
We believe in a fair and equitable trading environment that benefits both our clients and producers. 

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